Ubunkokeli bezeMali boBundwendwe: Kutheni ufuna ukusebenzisa uqikelelo oluqhubekayo – NguDavid Lund

Uqikelelo oluqhubekayo alunto intsha kodwa kufuneka nditsho ukuba uninzi lweehotele azizisebenzisi, kwaye zifanele zisetyenziswe. Sisixhobo esiluncedo kakhulu esixabisa ubunzima baso ngegolide. Oko kuthethiweyo, asinabunzima bungako kodwa wakuba uqalile ukusebenzisa esinye sisixhobo esibalulekileyo ekufuneka ube naso inyanga nenyanga, kwaye impembelelo yaso kunye nokubaluleka kwaso kudla ngokukhula ubunzima kunye nomfutho kwiinyanga ezimbalwa zokugqibela zonyaka. Njengebali eliyimfihlo, linokutshintsha ngequbuliso kwaye livelise isiphelo esingalindelekanga.

Ukuqala, kufuneka sichaze indlela esivelisa ngayo uqikelelo oluqhubekayo size sibonise iindlela ezilungileyo zokuyila. Emva koko, sifuna ukuqonda indlela esizisa ngayo iziphumo zayo kwaye ekugqibeleni sifuna ukubona indlela esinokuyisebenzisa ngayo ukutshintsha indlela yezemali, okusinika ithuba lokufumana amanani ethu kwakhona.

Ekuqaleni kufuneka kubekho uhlahlo-lwabiwo mali. Ngaphandle kohlahlo-lwabiwo mali asinakuba noqikelelo oluqhubekayo. Uhlahlo-lwabiwo mali oluneenkcukacha lwehotele lweenyanga ezili-12 oluqulunqwe ngabaphathi bamasebe, luhlanganiswe yinkokheli yezemali, kwaye luvunyiwe luphawu kunye nobunini. Oko ngokuqinisekileyo kuvakala kulula kwaye kulula kodwa kulula kakhulu. Funda ibhlog esecaleni malunga nokuba kutheni kuthatha "ixesha elide kangaka" ukwenza uhlahlo-lwabiwo mali apha.

Nje ukuba sivunyiwe uhlahlo lwabiwo-mali, iyavalwa ngokusisigxina kwaye akukho tshintsho luvumelekileyo. Ihlala injalo ngonaphakade, phantse njenge-woolly mammoth yexesha lomkhenkce elalityalwa kudala, ayisayi kutshintsha. Leyo yinxalenye edlalwa luqikelelo oluqhubekayo. Nje ukuba singene kunyaka omtsha okanye ekupheleni kukaDisemba kuxhomekeke kwishedyuli yophawu lwakho, uza kuqikelela uJanuwari, uFebruwari noMatshi.

Isiseko sengxelo-manani yeentsuku ezingama-30, ezingama-60 kunye nezingama-90 ngokuqinisekileyo luhlahlo-lwabiwo mali, kodwa ngoku sibona imeko-bume phambi kwethu ngokucacileyo ngakumbi kunokuba sasibona xa sasibhala uhlahlo-lwabiwo mali, masithi, ngo-Agasti/Septemba. Ngoku sibona amagumbi eencwadi, isantya, amaqela, kwaye umsebenzi okhoyo kukuqikelela inyanga nganye kangangoko sinako ngalo lonke ixesha sigcina uhlahlo-lwabiwo mali njengothelekiso. Sikwahambelana neenyanga ezifanayo zonyaka ophelileyo njengothelekiso olunentsingiselo.

Nantsi umzekelo wendlela esisebenzisa ngayo uqikelelo oluqhubekayo. Masithi sibhajethe i-REVPAR ngoJanuwari ye-$150, uFebruwari ye-$140 kunye noMatshi ye-$165. Uqikelelo lwamva nje lubonisa ukuba sisondela kancinci kodwa sisala emva. I-REVPAR ngoJanuwari ye-$130, uFebruwari ye-$125 kunye noMatshi ye-$170. Ingxowa exubeneyo xa ithelekiswa nohlahlo lwabiwo-mali, kodwa ngokucacileyo sisemva ngesantya kwaye umfanekiso wengeniso awumhle. Ngoko ke, senzani ngoku?

Ngoku siyajika kwaye ugxininiso lomdlalo lujika ukusuka kwingeniso ukuya kwi-GOP. Yintoni esinokuyenza ukunciphisa nayiphi na inzuzo elahlekileyo kwikota yokuqala ngenxa yokwehla kwethu okuqikelelweyo kwingeniso xa kuthelekiswa nohlahlo-lwabiwo mali? Yintoni esinokuyirhoxisa, siyilibazise, ​​siyinciphise, siyisuse ekusebenzeni kwethu xa kufikwa kumvuzo kunye neendleko kwi-Q1 eziya kusinceda sinciphise ilahleko ngaphandle kokubulala isigulana? Elo candelo lokugqibela libalulekile. Sifanele sazi ngokweenkcukacha into esinokuyilahla kwinqanawa ezikayo ngaphandle kokuba iqhume ebusweni bethu.

Nguwo lowo umfanekiso esifuna ukuwudala nowulawulayo. Singazigcina njani izinto zihlangene kangangoko kunokwenzeka kumgca osezantsi nangona umgca ophezulu ungabonakali njengoko besicwangcisile kuhlahlo-lwabiwo mali. Inyanga nenyanga silandelela kwaye sihlengahlengisa inkcitho yethu kangangoko sinako. Kule meko, sifuna nje ukuphuma kwiQ1 uninzi lwesikhumba sethu lusanamathele. Yiloo nto ibikezelo esiqhubekayo sisebenza.

Inyanga nganye besihlaziya umfanekiso olandelayo weentsuku ezingama-30, 60 kunye ne-90, kwaye kwangaxeshanye, sigcwalisa "iinyanga zokwenyani" ukuze sibe nombono okhulayo ngakumbi kwinqanaba lokufikelela kwinjongo yokugqibela - i-GOP ebekelwe uhlahlo-lwabiwo mali lokuphela konyaka.

Masisebenzise uqikelelo luka-Epreli njengomzekelo wethu olandelayo. Ngoku sineenyani zikaJanuwari, uFebruwari noMatshi! Ngoku ndibona amanani e-YTD ukusukela ngoMatshi kwaye sisemva kwingeniso kunye ne-GOP kwibhajethi, kunye noqikelelo lwamva nje lweenyanga ezi-3 ezizayo kwaye ekugqibeleni amanani aqikelelweyo kwiinyanga ezi-6 ezidlulileyo. Ngalo lonke eli xesha ndijonge umvuzo - ukuphela konyaka. Uqikelelo luka-Epreli noMeyi luqinile kodwa uJuni ubuthathaka, kwaye ihlobo lisekude kakhulu ukuba ndibe novuyo kakhulu. Ndithatha amanani am aqikelelweyo amva nje ka-Epreli noMeyi, kwaye ndibona apho ndingenza khona ubuthathaka be-Q1. Ndikwanokugxila kakhulu ngoJuni, yintoni esinokuyivala kwaye ubungakanani obuchanekileyo ukuze sikwazi ukudlula kwisiqingatha sokuqala sonyaka okanye kufutshane kakhulu ne-GOP eqikelelweyo.

Inyanga nganye sijonga enye inyanga size sibhale uqikelelo lwethu. Le yinkqubo esiyilandelayo unyaka wonke.

Masisebenzise uqikelelo lukaSeptemba njengomzekelo wethu olandelayo. Ngoku ndineziphumo ze-YTD Agasti kwaye umfanekiso kaSeptemba ucacile, kodwa u-Okthobha ingakumbi uNovemba basemva kakhulu ingakumbi ngesantya seqela. Nanku apho ndifuna ukuqokelela khona amajoni. I-GOP yethu yohlahlo-lwabiwo mali ukusukela nge-31 ka-Agasti isondele kakhulu. Andifuni kuphulukana nalo mdlalo kwiinyanga ezi-4 zokugqibela zonyaka. Ndenza konke okusemandleni am namaqela am olawulo lwentengiso kunye nengeniso. Kufuneka sibeke izinto ezikhethekileyo kwimarike ukuze silungise umfanekiso weqela othambileyo. Kufuneka siqinisekise ukuba ingqwalasela yethu yexesha elifutshane iyasebenza. Yintoni esinokuyenza ukuze sandise ingeniso kwaye sinciphise iindleko?

Asiyonto iphambili, kodwa yindlela esilawula ngayo uhlahlo-lwabiwo mali. Sisebenzisa uqikelelo oluqhubekayo ukusigcina sisondele kwi-GOP yokuphela konyaka ebekelwe uhlahlo-lwabiwo mali kangangoko kunokwenzeka. Xa besisemva, siphinde sasebenzisa ulawulo lweendleko kunye neengcinga zengeniso. Xa besingaphambili, sigxile ekwandiseni ukuhamba kwemali.

Inyanga nganye kude kube ngumhla kaDisemba, senza umdaniso ofanayo kunye noqikelelo lwethu oluqhubekayo kunye nohlahlo-lwabiwo mali. Yindlela esilawula ngayo ngempumelelo. Kwaye ngendlela, asize siyeke. Iinyanga ezimbalwa ezimbi ngokuqinisekileyo zithetha ukuba kukho inyanga entle ezayo. Bendisoloko ndisithi, "Ukulawula uhlahlo-lwabiwo mali kufana nokudlala ibaseball."

Khangela inqaku elizayo elinomxholo othi “Smoke and Mirrors” malunga nendlela yokungathembisi kakuhle nokufezekisa iziphumo zokuphela konyaka kwaye ugcwalise iikhabhathi zakho ngaxeshanye.

Kwi-Hotel Financial Coach ndinceda iinkokheli zeehotele kunye namaqela ngoqeqesho lobunkokeli bezemali, ii-webinars kunye neeworkshops. Ukufunda nokusebenzisa izakhono zobunkokeli bezemali ezifunekayo yindlela ekhawulezayo eya kwimpumelelo enkulu yomsebenzi kunye nokwanda kwempumelelo yomntu ngamnye. Ndiphucula kakhulu iziphumo zomntu ngamnye kunye neqela ngembuyekezo eqinisekisiweyo kutyalo-mali.

Fowunela okanye ubhalele namhlanje kwaye ulungiselele ingxoxo yasimahla malunga nendlela onokwenza ngayo iqela lobunkokeli elibandakanyekayo kwezemali kwihotele yakho.