Inkcitho yokuthengisa yee-giants zokuhamba kwi-Intanethi iqhubekile nokuya phezulu kwikota yesibini, nangona kukho iimpawu zokwahluka kwinkcitho kuthathelwa ingqalelo.
Intengiso notyalo-mali lwentengiso yezinto ezifana ne-Airbnb, i-Booking Holdings, i-Expedia Group kunye neQela le-Trip.com ziye zanda unyaka nonyaka kwikota yesibini. Inkcitho enkulu yokuthengisa, iyonke i-4.6 yeebhiliyoni zeedola kwi-Q2 xa kuthelekiswa ne-4.2 yeebhiliyoni zeerandi kunyaka enyakeni, isebenza njengomlinganiselo wokhuphiswano oluqatha kwimarike kunye nobude bee-arhente zokuhamba nge-intanethi ziyaqhubeka nokutyhala abathengi kwifuneli phezulu.
I-Airbnb isebenzise i-573 yezigidi zeedola ekuthengiseni nasekuthengiseni, emele malunga ne-21% yengeniso kunye ne-486 yezigidi zeedola kwikota yesibini ka-2023. Ngethuba lomnxeba wekota yekota, igosa eliyintloko lezemali u-Ellie Mertz wathetha ngokunyuka okunyukayo kwintengiso yokusebenza kwaye wathi inkampani igcina "ukusebenza okuphezulu kakhulu."
Iqonga lendawo yokuhlala liye latsho ukuba lilindele ukunyuka kwenkcitho yokuthengisa ukunyusa ukunyuka kwengeniso kwi-Q3 njengoko kujonge ukwandisa kumazwe amatsha, kuquka iColombia, iPeru, iArgentina kunye neChile.
I-Booking Holdings, okwangoku, ingxelo yenkcitho yokuthengisa iyonke kwi-Q2 ye-1.9 yeebhiliyoni zeedola, inyuke kancinci unyaka nonyaka isuka kwi-1.8 yeebhiliyoni zeedola kwaye imele i-32% yengeniso. Umongameli kunye ne-CEO uGlenn Fogel wabalaselisa isicwangciso sakhe sokuthengisa kwimidiya yoluntu njengendawo enye apho inkampani inyusa inkcitho.
UFogel uphinde wachukumisa ukonyuka kwenani labahambi abasebenzayo kwaye wathi abakhenkethi abaphindayo bayakhula ngesantya esikhawulezayo sokuBhukisha.
"Ngokwendlela yokuziphatha ngokuthe ngqo, siyavuya ukubona ukuba ijelo lokubhukisha ngokuthe ngqo liyaqhubeka likhula ngokukhawuleza kunobusuku bamagumbi obufunyenwe ngamajelo okuthengisa ahlawulwayo," utshilo.
Kwiqela le-Expedia, imali yokuthengisa inyuke i-14% ukuya kwi-1.8 yeebhiliyoni zeedola kwikota yesibini, emele nje enyakatho ye-50% yengeniso yenkampani, ukusuka kwi-47% kwi-Q2 2023. Igosa eliyintloko lezemali uJulie Whalen lichaze ukuba liye lanciphisa iindleko zokuthengisa kunyaka odlulileyo njengoko ligqibezele umsebenzi kwi-tech stack yalo kwaye liqalise inkqubo ye-One Key yokunyaniseka. Inkampani yathi intshukumo ibethe iVrbo, nto leyo ethetha "indlela ecetywayo yokuchitha intengiso" kwintengiso kunye neemarike zamazwe aphesheya kulo nyaka.
Kumnxeba wokufumana umvuzo, i-CEO uAriane Gorin uthe inkampani "ifumana utyando ekuchongeni abaqhubi abaphinda-phinda ukuziphatha ukongeza kukuthembeka kunye nokusetyenziswa kwe-app, nokuba kutshisa iSitshixo esiPhambili okanye samkele iimveliso [zobukrelekrele bokwenziwa] ezifana noqikelelo lwamaxabiso."
Wongeze ukuba inkampani ijonge amanye amathuba "okulungelelanisa inkcitho yokuthengisa."
Iqela le-Trip.com liphinde lanyusa inkcitho yalo yokuthengisa kunye nentengiso kwi-Q2 kunye ne-OTA esekwe e-China etyala imali eyi-390 yezigidi zeedola, i-20% yokutsiba unyaka nonyaka. Inani limele malunga ne-22% yengeniso, kwaye inkampani yabeka ukunyusa ukunyuka kwemisebenzi yokunyusa intengiso "ukuqhuba ukukhula kweshishini," ngakumbi kwi-OTA yayo yamazwe ngamazwe.
Ijonga isicwangciso sezinye ii-OTAs, inkampani yathi iyaqhubeka "igxile kwisicwangciso sethu sokuqala." Yongeza ukuba i-65% yentengiselwano kwi-platform ye-OTA yamazwe ngamazwe ivela kwi-platform yeselula, inyuka ukuya kwi-75% e-Asia.
Ngexesha lomnxeba wemivuzo, igosa eliyintloko lezemali uCindy Wang uthe umthamo wentengiselwano kwitshaneli ephathwayo "uya kusinceda ukuba sibe namandla anamandla, ngakumbi kwiintengiso [kunye] neendleko zentengiso kwixesha elide."
Ixesha lokuposa: Sep-06-2024
