IiNgxilimbela Zokuhamba Kwi-Intanethi Ziqhelanise Nezentlalo, Iifowuni Eziphathwayo, Ukuthembeka

Inkcitho yokuthengisa yeenqwelo-mafutha ezinkulu zokuhamba kwi-intanethi iqhubekile nokunyuka kwikota yesibini, nangona kukho iimpawu zokuba ukuhlukahluka kwenkcitho kuthathelwa ingqalelo nzulu.

Utyalo-mali lokuthengisa kunye nokuthengisa olufana ne-Airbnb, iBooking Holdings, i-Expedia Group kunye ne-Trip.com Group lunyuke unyaka nonyaka kwikota yesibini. Inkcitho enkulu yokuthengisa, iyonke i-$4.6 yeebhiliyoni kwikota yesibini xa ithelekiswa ne-$4.2 yeebhiliyoni ngonyaka, isebenza njengomlinganiselo wokhuphiswano olukhulu kwimarike kwaye i-arhente zokuhamba kwi-intanethi ziyaqhubeka nokusebenza ukuze zityhalele abathengi phezulu.

I-Airbnb ichithe i-$573 yezigidi kwiintengiso kunye nokuthengisa, nto leyo emele malunga ne-21% yengeniso kwaye inyuke ukusuka kwi-$486 yezigidi kwikota yesibini ka-2023. Ngexesha lodliwano-ndlebe lwayo lwengeniso yekota, igosa eliyintloko lezemali u-Ellie Mertz uthethe ngokunyuka okukhawulezileyo kwintengiso yokusebenza kwaye wathi inkampani igcina "isebenza kakuhle kakhulu."

Iqonga leendawo zokuhlala likwathe lilindele ukuba ukunyuka kweendleko zokuthengisa kudlule ukunyuka kwengeniso kwikota yesi-3 njengoko lijonge ukwandisa ukuya kumazwe amatsha, kuquka iColombia, iPeru, iArgentina kunye neChile.

Okwangoku, iBooking Holdings ibike ukuba inkcitho iyonke yokuthengisa kwikota yesibini ye-$1.9 yeebhiliyoni, inyuke kancinci ukusuka kwi-$1.8 yeebhiliyoni ngonyaka kwaye imele i-32% yengeniso. UMongameli kunye ne-CEO uGlenn Fogel ubalule icebo layo lokuthengisa kwimidiya yoluntu njengendawo enye apho inkampani inyusa khona inkcitho.

UFogel ukwathethe ngokwanda kwenani labahambi abakhutheleyo waza wathi abahambi abaphindayo bakhula ngesantya esikhawulezayo ngakumbi sokubhukisha.

“Ngokuphathelele indlela yokuziphatha yokubhukisha ngokuthe ngqo, siyavuya ukubona ukuba itshaneli yokubhukisha ngokuthe ngqo iyaqhubeka nokukhula ngokukhawuleza kunobusuku begumbi obufunyanwa ngeendlela zokuthengisa ezihlawulelwayo,” utshilo.

Kwi-Expedia Group, inkcitho yokuthengisa inyuke nge-14% ukuya kwi-$1.8 yeebhiliyoni kwikota yesibini, nto leyo emele i-50% yengeniso yenkampani, ukusuka kwi-47% kwi-Q2 2023. Igosa eliyintloko lezemali uJulie Whalen uchaze ukuba inciphise iindleko zokuthengisa kunyaka ophelileyo njengoko yayigqibezela umsebenzi kwi-tech stack yayo kwaye yaqalisa inkqubo yokuthembeka ye-One Key. Le nkampani ithe eli nyathelo lifikelele kwi-Vrbo, nto leyo ethetha "ukunyuka okucwangcisiweyo kwenkcitho yokuthengisa" kwiimarike zebhrendi nakwiimarike zamazwe ngamazwe kulo nyaka.

Kwingxelo yengeniso, i-CEO u-Ariane Gorin uthe inkampani "iyatyanda ekuchongeni izinto ezibangela ukuziphatha okuphindaphindiweyo ukongeza ekuthembekeni nasekusebenziseni ii-app, nokuba kukutshisa i-One Key Cash okanye ukusebenzisa iimveliso ezisebenzisa [ubukrelekrele bokwenziwa] ezifana noqikelelo lwamaxabiso."

Wongeze ngelithi inkampani ijonge amanye amathuba "okulungisa inkcitho yokuthengisa."

I-Trip.com Group ikwanyuse inkcitho yayo yokuthengisa kunye nokuthengisa kwikota yesibini nge-OTA eseTshayina etyale imali eyi-$390 yezigidi, ukunyuka kwama-20% ngonyaka. Eli nani limele malunga nama-22% engeniso, kwaye inkampani ibeke phantsi ukunyuka kwemisebenzi yokukhuthaza ukuthengisa ukuze "iqhubele phambili ukukhula kweshishini," ngakumbi kwi-OTA yayo yamazwe ngamazwe.

Ilinganisa icebo lezinye ii-OTA, le nkampani ithe iyaqhubeka “nokugxila kwicebo lethu lokuqala ngefowuni.” Yongeze ngelithi ama-65% eentengiselwano kwiqonga le-OTA lamazwe ngamazwe zivela kwiqonga lefowuni, nto leyo eyonyuka ukuya kuma-75% e-Asia.

Ngexesha lodliwano-ndlebe lwengeniso, igosa eliyintloko lezemali uCindy Wang uthe ubungakanani bentengiselwano evela kwitshaneli yeselula "buza kusinceda sibe negalelo elinamandla, ingakumbi kwiindleko zokuthengisa [kunye] nokuthengisa kwixesha elide."