Abasebenzi abathengisa iihotele batshintshe kakhulu ukusukela ubhubhane. Njengoko iihotele ziqhubeka nokwakha kwakhona amaqela azo okuthengisa, indawo yokuthengisa itshintshile, kwaye uninzi lweengcali zokuthengisa zintsha kwishishini. Iinkokeli zentengiso kufuneka zisebenzise iindlela ezintsha zokuqeqesha kunye nokuqeqesha abasebenzi banamhlanje ukuqhuba ukusebenza kwehotele.
Olunye lolona tshintsho lukhulu kwimbonakalo yentengiso yehotele kukuthembela okukhulayo ekuthengiseni kude. Ngaphezulu kwe-80% yeentengiso zeehotele ngoku ziqhutywa ngeetshaneli ezikude, kunyuswa imodeli yokuthengisa ubuso ngobuso ishishini ngokwesiko lalixhomekeke ekwakheni ubudlelwane. Iinkokeli zentengiso kufuneka ziqeqeshe amaqela azo ukuba athengise ngokufanelekileyo kule ndawo intsha.
1. Phuhlisa iSeti eBanzi yeZakhono zoShishino
Isethi yezakhono zokuthengisa ezifunekayo ziye zavela kakhulu kwiminyaka eyi-20 edlulileyo. Inkqubo yokuthengisa yemveli egxile kulwazi lwemveliso, izakhono zokusebenzisana nabantu, kunye nobuchule bokuvala ayisaneli. Abathengisi banamhlanje badinga uqhelaniso olubanzi lwentengiso, kubandakanya ukuphanda abathengi kunye namashishini, ukuqonda iintsingiselo zemarike, ukuthengisa okuthe kratya kunye nokuthengisa itekhnoloji, unxibelelwano olulula, kunye nokubalisa amabali, kunye nokwamkela indlela yokubonisana yokusombulula ingxaki. Iinkokeli kufuneka zivavanye amandla omthengisi ngamnye kwaye zibaqeqeshe kwizakhono ezifunekayo ukwenza ukuthengisa kwimeko yeshishini yanamhlanje.
2. Gxininisa kwiSindululo seXabiso
Ukuphumelela kwimeko yangoku, apho amaxabiso okuphendula aphantsi, abathengisi kufuneka batshintshe indlela yabo yokucinga ukusuka kwimveliso kunye namaxabiso ukuya ekuchazeni ixabiso elikhethekileyo lehotele yabo evumela abathengi. Iinkokeli zentengiso kufuneka zibandakanye amaqela azo ekuzilolongeni ukwenza izindululo zexabiso ezinyanzelisayo kwicandelo ngalinye lemarike, zihamba ngaphaya kweengxelo zegeneric ukuqaqambisa izibonelelo ezithile ezihambelana nabathengi.
3. Buyela kwiiNtengiso ezisisiseko
Ukufikelela kweli nqanaba lokuthengisa ubucukubhede kuqala ngokuqinisekisa ukuba iqela linokuqonda okuqinileyo kweziseko zentengiso:
- Ukuqonda ubuchwephesha benkqubo yokuthengisa
- Ukuhambisa ngempumelelo amathemba kwinqanaba ngalinye
- Ukusebenzisa itekhnoloji ukuphucula ukubaluleka
- Ukusebenzisa abacwangcisi befowuni ukulungiselela iincoko ezinentsingiselo
Inyathelo ngalinye kufuneka libe neenjongo ezicacileyo kwaye lihambelane nalapho umthengi ekhona kuhambo lwabo. Ukusetyenziswa rhoqo kweCRM yehotele kubalulekile ekulawuleni umbhobho kunye nokuqhuba amanyathelo alandelayo ukuvala ishishini.
4. Ithemba ngeNjongo
Abathengisi kufuneka babandakanye iindlela eziphambili ekufuneni ukufikelela kuzo ukunyanzela abathengi abaxakekileyo ukuba baphendule:
- Ubulula besicelo
- Ixabiso elilodwa elinikezelweyo
- Ukufaneleka kwiinjongo zomthengi
- Ukulungelelaniswa nezinto eziphambili zabo
Iinkokeli zentengiso kufuneka zijonge rhoqo ii-imeyile zeqela labo kwaye zijoyine iifowuni zokuthengisa ukunika ingxelo. Ukuphuhlisa izikripthi zecandelo elithile kunye neziphakamiso zexabiso ziqinisekisa ukuhambelana ekusebenzeni.
5. Ukunciphisa ukuThengisa kweNtlalo
Njengoko intengiso ye-B2B isiya itshintshela kumajelo edijithali, ukuthengiswa kwezentlalo kuba sisicwangciso esibalulekileyo kumaqela athengisa iihotele ukuba azahlule. Iinkokeli zentengiso kufuneka zikhokele amaqela azo ukuba asebenze kumaqonga apho abathengi abajolise kubo babandakanyekayo, nokuba ngaba i-LinkedIn kubathengi beshishini okanye i-Facebook kunye ne-Instagram yezeNtlalo, ezomkhosi, ezeMfundo, ezeNkolo, kunye neemarike zakwa-SMERF.
Ngokwabelana ngomxholo ofanelekileyo kunye nokwakha uthungelwano lwabo, abathengisi banokuseka iimpawu zabo zobuqu kunye nobunkokeli bengcinga, kunokuba bafake ihotele. Abathengi balindeleke kakhulu ukuba bathembe kwaye babandakanyeke kumxholo ovela kumthengisi ngamnye ngokuchasene nemathiriyeli yentengiso yamayeza aqhelekileyo. Izixhobo zokuthengisa zentlalo zikwavumela abathengisi ukuba bajike iifowuni ezibandayo zibe ngamathemba afudumeleyo ngokuphanda izikhokelo, ukuchonga abafowunelwa abaphambili, kunye nokufumana izinto ezifanayo ukwakha ubudlelwane.
6. Lungiselela iNcoko nganye yeShishini
Ngelixa amajelo anokuthi avele, ukubaluleka kokulungiselela umnxeba ngokucokisekileyo kuhlala kuphelelwe lixesha. Amaqela athengisayo kufuneka asebenzise ithempleyithi yesicwangcisi sefowuni esingaguqukiyo:
- Yenza uphando ngethemba
- Chonga abafowunelwa abaphambili kunye nabenzi bezigqibo
- Qinisekisa ezona zibonelelo zifanelekileyo zehotele oza kuziqaqambisa
- Yilindele kwangaphambili kwaye ulungiselele inkcaso
- Chaza ngokucacileyo amanyathelo alandelayo okuqhubela phambili intengiso
Ngokuthatha ixesha lokulungiselela ukuba nencoko yeshishini, hayi nje iteksi yokuthengisa eqhelekileyo, abathengisi benza uninzi lwezo ndibano zibalulekileyo nabathengi abazibandakanyayo.
Abo bazinikeleyo kolu tshintsho baya kwakha ubudlelwane obunzulu babathengi kwaye baqhube ukukhula kwengeniso kule meko iguquguqukayo kunye nomngeni.
Ixesha lokuposa: Sep-04-2024
