Iindlela Ezintandathu Ezisebenzayo Zokuphakamisa Abasebenzi Bokuthengisa Iihotele Zanamhlanje

Abasebenzi abathengisa iihotele batshintshe kakhulu ukusukela oko kwaqala ubhubhane. Njengoko iihotele ziqhubeka nokwakha kwakhona amaqela azo okuthengisa, imeko yokuthengisa itshintshile, kwaye uninzi lweengcali zokuthengisa zintsha kweli shishini. Iinkokheli zokuthengisa kufuneka zisebenzise amaqhinga amatsha ukuqeqesha nokuqeqesha abasebenzi banamhlanje ukuqhuba ukusebenza kweehotele.

Enye yezona nguqu zinkulu kwimarike yokuthengisa iihotele kukuxhomekeka okukhulayo ekuthengiseni kude. Ngaphezulu kwe-80% yentengiso yeehotele ngoku yenziwa ngeendlela ezikude, nto leyo etshintsha imodeli yentengiso yobuso ngobuso eyayisetyenziswa ngumzi-mveliso ukwakha ubudlelwane. Iinkokheli zentengiso kufuneka ziqeqeshe amaqela azo ukuba athengise ngokufanelekileyo kule meko intsha ye-intanethi.

1. Phuhlisa iSeti eBanzi yeZakhono zoShishino

Izakhono zokuthengisa ezifunekayo ziye zanda kakhulu kwiminyaka engama-20 edlulileyo. Inkqubo yokuthengisa yendabuko eyayigxile kulwazi lwemveliso, izakhono zokunxibelelana nabantu, kunye neendlela zokuvala ayisanele. Abathengisi banamhlanje bafuna uqhelaniso olubanzi lwemarike, kubandakanya ukuphanda abathengi kunye namashishini, ukuqonda iindlela zemarike, ukusebenzisa itekhnoloji yokuthengisa kunye nokuthengisa, ukuphucula unxibelelwano, kunye nobuchule bokubhala amabali, kunye nokwamkela indlela yokubonisana yokusombulula iingxaki. Iinkokeli kufuneka zihlole amandla omthengisi ngamnye kwaye zibaqeqeshe ngezakhono ezifunekayo ukwenza intengiso kwimeko yeshishini yanamhlanje.

2. Gxila kwiSindululo seXabiso

Ukuze baphumelele kwimeko yangoku, apho amazinga okuphendula ephantsi, abathengisi kufuneka batshintshe indlela abacinga ngayo ukusuka ekubekeni nje iimveliso kunye namaxabiso ukuya ekuchazeni ixabiso elikhethekileyo elinikwa abathengi yihotele yabo. Iinkokheli zentengiso kufuneka zibandakanye amaqela azo kwimithambo yokwenza izindululo zexabiso ezinomtsalane kwicandelo ngalinye lemarike, zidlulele ngaphaya kweengxelo eziqhelekileyo ukuze zibonise iingenelo ezithile ezihambelana nabathengi.

3. Buyela kwiZiseko zoThengiso

Ukufikelela kweli nqanaba lobuchule bokuthengisa kuqala ngokuqinisekisa ukuba iqela liyaqonda kakuhle iziseko zokuthengisa:

• Ukuqonda indlela esebenza ngayo inkqubo yokuthengisa
• Ukuphumelela ekuhambiseni amathuba kwinqanaba ngalinye
• Ukusebenzisa itekhnoloji ukuphucula ukufaneleka
• Ukusebenzisa abacwangcisi befowuni ukulungiselela iincoko ezinentsingiselo

Inyathelo ngalinye kufuneka libe neenjongo ezicacileyo kwaye lihambelane nendawo umthengi akhoyo kuhambo lwakhe. Ukusebenzisa rhoqo i-CRM yehotele kubalulekile ekulawuleni umbhobho kunye nokuqhuba amanyathelo alandelayo okuvala ishishini.

4. Ithemba elinenjongo

Abathengisi kufuneka bafake imiqathango ephambili ekufikeleleni kwabo abathengi ukuze banyanzele abathengi abaxakekileyo ukuba baphendule:

• Ukulula kwesicelo
• Ixabiso elikhethekileyo elinikezelwayo
• Ukufaneleka kweenjongo zomthengi
• Ukulungelelaniswa nezinto eziza kuqala kubo

Iinkokheli zentengiso kufuneka zihlole rhoqo ii-imeyile zeqela lazo kwaye zijoyine iifowuni zentengiso ukuze zinike ingxelo. Ukuphuhlisa izikripthi ezithile zecandelo kunye nezindululo zexabiso kuqinisekisa ukuhambelana kokusebenza.

5. Sebenzisa iNtengiso yoLuntu

Njengoko intengiso ye-B2B isiya itshintsha iye kwiindlela zedijithali, ukuthengisa kwintlalo kuya kuba licebo elibalulekileyo kumaqela okuthengisa eehotele ukuze azahlule. Iinkokheli zokuthengisa kufuneka zikhokele amaqela azo ukuba asebenze kumaqonga apho abathengi abajolise kuwo babandakanyeka khona, nokuba yi-LinkedIn yabathengi beenkampani okanye yi-Facebook kunye ne-Instagram kwiimarike zeNtlalo, zoMkhosi, zeMfundo, zeNkolo, kunye nezeFraternal (SMERF).

Ngokwabelana ngomxholo ofanelekileyo kunye nokwakha iinethiwekhi zabo, abathengisi banokuseka iimpawu zabo zobuqu kunye nobunkokeli beengcinga, endaweni yokwazisa nje ihotele. Abathengi banamathuba amaninzi okuthemba nokuzibandakanya nomxholo ovela kubathengisi ngabanye ngokuchasene nezixhobo zokuthengisa eziqhelekileyo. Izixhobo zokuthengisa kwintlalo zikwavumela abathengisi ukuba baguqule iifowuni ezibandayo zibe ngamathemba afudumeleyo ngokuphanda abathengi, ukuchonga abantu ababalulekileyo, kunye nokufumana izinto ezifanayo zokwakha ubudlelwane.

6. Lungiselela Incoko Nganye Yeshishini

Nangona iindlela zonxibelelwano zinokutshintsha, ukubaluleka kokulungiselela umnxeba ngokucokisekileyo kuhlala kungenasiphelo. Amaqela okuthengisa kufuneka asebenzise itemplate yesicwangciso somnxeba esihambelanayo ukuze:

• Yenza uphando ngalo mntu unethemba
• Chonga abantu oza kunxibelelana nabo kunye nabenzi bezigqibo
• Chonga iingenelo zehotele ezifanelekileyo oza kuzigqamisa
• Lindela kwaye ulungiselele inkcaso
• Chaza amanyathelo acacileyo alandelayo okuqhubela phambili intengiso

Ngokuzinika ixesha lokulungiselela ukuba nencoko yeshishini, kungekhona nje intetho yokuthengisa eqhelekileyo, abathengisi basebenzisa kakuhle ezo ntsebenziswano zibalulekileyo nabathengi ababandakanyekayo.

Abo bazibophelelayo kwezi nguqu baza kwakha ubudlelwane obunzulu nabathengi kwaye baqhubele phambili ukukhula kwengeniso kule meko itshintshayo neyinzima.