Inani elikhulu leehotele zamazwe ngamazwe lingena kwimarike yaseTshayina

Imarike yeehotele kunye nezokhenketho yaseTshayina, ebuya iphucuka ngokupheleleyo, iba yindawo eshushu emehlweni amaqela eehotele zehlabathi, kwaye iimpawu ezininzi zeehotele zamazwe ngamazwe ziyakhawulezisa ukungena kwazo. Ngokwezibalo ezingaphelelanga ezivela kwiLiquor Finance, kunyaka ophelileyo, uninzi lweehotele ezinkulu zamazwe ngamazwe, kuquka ne-Iphakathi kweContinental, UMarriott, IHiltonI-Accor, iMinor, kunye neHyatt, zicebise ukwandisa ukuvezwa kwazo kwimarike yaseTshayina. Iintlobo ezininzi zeemveliso ezintsha ziyaziswa kwiGreater China, ezibandakanya iihotele kunye neeprojekthi zeeflethi, kwaye iimveliso zazo zigubungela iimpawu zeenkonzo zodidi oluphezulu kunye nezikhethiweyo. Uqoqosho lwesibini ngobukhulu kwihlabathi, ukwehla okukhulu kwimarike yeehotele kunye nezokhenketho, kunye nexabiso eliphantsi leehotele—izinto ezininzi zitsala iimpawu zeehotele zamazwe ngamazwe ukuba zingene kwimarike. Ukusabela kweketheni okubangelwe lolu tshintsho kulindeleke ukuba kukhuthaze ukuphuculwa okuthe kratya kwemarike yeehotele yelizwe lam.

Okwangoku, amaqela eehotele zamazwe ngamazwe ayanda ngenkuthalo kwimarike yeGreater China, kuquka kodwa kungaphelelanga apho ekuziseni iimpawu ezintsha, ukuphucula amaqhinga, kunye nokukhawulezisa uphuhliso lwemarike yaseTshayina. Ngomhla wama-24 kuMeyi, iHilton Group yabhengeza ukwaziswa kweempawu ezimbini ezikhethekileyo kwiinxalenye eziphambili eGreater China, ezizezi: uphawu lwendlela yokuphila iMotto by Hilton kunye nophawu lwehotele olupheleleyo oluphezulu iSignia by Hilton. Iihotele zokuqala ziya kuba seHong Kong naseChengdu ngokulandelelana. UQian Jin, uMongameli weHilton Group iGreater China kunye neMongolia, uthe ezi mpawu zimbini zisandula ukwaziswa nazo ziqwalasela amathuba amakhulu kunye namathuba emarike yaseTshayina, zinethemba lokuzisa iimpawu ezahlukeneyo kwiindawo ezinamandla ngakumbi njengeHong Kong neChengdu. Kuyaqondakala ukuba ihotele iChengdu Signia by Hilton kulindeleke ukuba ivulwe ngo-2031. Ukongeza, i-"Liquor Management Finance" ikwapapashe inqaku ngaloo mini inye, "I-LXR ihleli eChengdu, uphawu lweHilton oluphezulu lugqibezela iphazili yokugqibela eTshayina?", qaphela ulwakhiwo lweqela eTshayina. Okwangoku, uluhlu lweehotele zeHilton Group eTshayina lwande lwaya kwi-12. Ngokwengxelo yangaphambili, iGreater China ibe yimarike yesibini ngobukhulu eHilton, ineehotele ezingaphezu kwama-520 ezisebenza kwiindawo ezingaphezu kwe-170, kwaye phantse iihotele ezingama-700 ezingaphantsi kweempawu ezili-12 ezilungiswayo.

Kwakhona ngoMeyi 24, iClub Med ibibambe inkomfa yokukhuthaza ukuphuculwa kophawu ngo-2023 kwaye yabhengeza isiqubulo esitsha sophawu esithi "Le yinkululeko". Ukuphunyezwa kwesi sicwangciso sokuphuculwa kophawu eTshayina kubonisa ukuba iClub Med iya kuqinisa ngakumbi unxibelelwano nesizukulwana esitsha sabahambi ngeeholide ngendlela yokuphila, ivumela abathengi abaninzi baseTshayina ukuba bonwabele ngokupheleleyo ulonwabo lweeholide. Kwangaxeshanye, ngoMatshi kulo nyaka, iClub Med yaseka iofisi entsha eChengdu, idibanisa iShanghai, iBeijing kunye neGuangzhou, ngenjongo yokuphucula ngcono imakethi yasekuhlaleni. INanjing Xianlin Resort, eceba ukuyivula kulo nyaka, nayo iya kwaziswa njengendawo yokuqala yokuchitha iiholide yasezidolophini phantsi kweClub Med. Iihotele zeInterContinental ziyaqhubeka nokuba nethemba ngemakethi yaseTshayina. KwiNgqungquthela yobuNkokheli beInterContinental Hotels Group Greater China ka-2023 ebibanjwe ngoMeyi 25, uZhou Zhuoling, i-CEO yeInterContinental Hotels Group Greater China, uthe imakethi yaseTshayina yinjini ebalulekileyo yokukhula kweInterContinental Hotels Group kwaye inamandla amakhulu okukhula kwimakethi. , amathuba ophuhliso ayakhula. Okwangoku, i-InterContinental Hotels Group ingenise iimpawu zayo ezili-12 eTshayina, igubungela uthotho lwe-boutique olukumgangatho ophezulu, uthotho oluphezulu kunye nothotho olusemgangathweni, kunye neenyawo kwizixeko ezingaphezu kwama-200. Inani lilonke leehotele ezivuliweyo nezisakhiwayo eGreater China lidlula i-1,000. Ukuba isalathiso sexesha siyandiswa ngakumbi, kuya kubakho amaqela eehotele zamazwe ngamazwe kolu luhlu. Ngexesha le-Consumer Expo yalo nyaka, uSihlalo kunye ne-CEO ye-Accor Group uSebastian Bazin utyhile kudliwanondlebe nabezindaba ukuba iTshayina yeyona marike inkulu ekhula kwihlabathi kwaye i-Accor iya kuqhubeka nokwandisa ishishini layo eTshayina.