Imarike yehotele kunye nokhenketho yaseTshayina, echacha ngokupheleleyo, iya isiba yindawo eshushu emehlweni amaqela eehotele zehlabathi, kwaye iihotele ezininzi zamazwe ngamazwe ziyakhawuleza ukungena.Ngokwezibalo ezingaphelelanga ezivela kwiLiquor Finance, kulo nyaka uphelileyo, uninzi lwezigebenga zehotele zamazwe ngamazwe, kubandakanywa nam.Ilizwekazi, Marriott, Hilton, i-Accor, Minor, kunye ne-Hyatt, bacebise ukwandisa ukuvezwa kwabo kwimarike yaseTshayina.Inani leebrendi ezintsha ziziswa kwi-Greater China, ebandakanya iihotele kunye neeprojekthi zezindlu, kwaye iimveliso zabo zigubungela ubunewunewu kunye neenkonzo ezikhethiweyo.Ilizwe lesibini ngobukhulu kuqoqosho lwehlabathi, ukuphindaphindeka okunamandla kwimarike yeehotele nezokhenketho, kunye nezinga eliphantsi lothungelwano lweehotele—izinto ezininzi ezitsala iibrendi zeehotele zamazwe ngamazwe ukuba zingene emarikeni.Ukusabela kwetsheyini okubangelwe lolu tshintsho kulindeleke ukuba kukhuthaze ukuphuculwa ngakumbi kwemarike yehotele yelizwe lam.
Okwangoku, amaqela eehotele ezizwe ngezizwe ayanda ngenkuthalo kwimarike ye-Greater China, kubandakanywa kodwa kungaphelelanga ekuziseni iimpawu ezintsha, izicwangciso zokuphucula, kunye nokukhawulezisa uphuhliso lwemarike yaseTshayina.Nge-24 kaMeyi, iQela le-Hilton libhengeze ukungeniswa kweempawu ezimbini ezikhethekileyo kumacandelo amakhulu e-Greater China, ezizezi iMotto yendlela yokuphila ka-Hilton kunye nenkonzo egcweleyo yohlobo lwehotele ye-Signia ngu-Hilton.Iihotele zokuqala ziya kuba eHong Kong naseChengdu ngokulandelelanayo.UQian Jin, uMongameli weHilton Group Greater China kunye neMongolia, uthe ezi mveliso zimbini zisanda kwaziswa zikwathathela ingqalelo amathuba amakhulu kunye nokubakho kwemarike yaseTshayina, ngethemba lokuzisa iimpawu ezahlukileyo kwiindawo eziguqukayo ezifana neHong Kong neChengdu.umhlaba.Kuyaqondwa ukuba ihotele yaseChengdu Signia nguHilton kulindeleke ukuba ivulwe ngo-2031. Ukongeza, "Imali yoLawulo loTywala" iphinde yapapasha inqaku ngaloo mini, "i-LXR yahlala e-Chengdu, i-Hilton luxury brand igqiba iphazili yokugqibela e-China? ”》, nikela ingqalelo kubume beqela eTshayina.Ukuza kuthi ga ngoku, i-matrix yehotele ye-Hilton Group e-China iye yanda ukuya kwi-12. Ngokutsho kolwazi oludlulileyo, i-Greater China iye yaba yimarike yesibini ye-Hilton, kunye neehotele ezingaphezu kwama-520 ezisebenza kwiindawo ezingaphezu kwe-170, kunye neehotele eziphantse zibe ngama-700 phantsi kwe-12 brand. phantsi kwamalungiselelo.
Kananjalo nge-24 kaMeyi, iClub Med yabamba inkomfa yophuculo lwe-brand ka-2023 kwaye yabhengeza isilogeni esitsha "Le yinkululeko".Ukuphunyezwa kwesi sicwangciso sokuphucula uphawu e-China kubonisa ukuba i-Club Med iya kuqinisa ngakumbi unxibelelwano kunye nesizukulwana esitsha sabakhenkethi beholide kwindlela yokuphila, ukuvumela abathengi abaninzi baseTshayina ukuba banandiphe ngokupheleleyo ulonwabo lweholide.Kwangelo xesha, ngoMatshi kulo nyaka, iClub Med yaseka iofisi entsha eChengdu, edibanisa iShanghai, iBeijing neGuangzhou, ngenjongo yokuphuhlisa ngcono imarike yasekhaya.INanjing Xianlin Resort, eceba ukuyivula uphawu kulo nyaka, nayo iya kutyhilwa njengendawo yokuqala yokuphumla edolophini phantsi kweClub Med.Iihotele ze-InterContinental ziyaqhubeka ukuba nethemba malunga nemarike yaseTshayina.Kwi-InterContinental Hotels Group Greater China Leadership Summit 2023 eyayibanjwe ngoMeyi 25, uZhou Zhuoling, i-CEO ye-InterContinental Hotels Group Greater China, wathi imarike yaseTshayina iyinjini ebalulekileyo yokukhula kwe-InterContinental Hotels Group kwaye iqulethe amandla amakhulu okukhula kweemarike., amathemba ophuhliso akwinqanaba eliphezulu.Okwangoku, i-InterContinental Hotels Group iye yazisa i-12 yeempawu zayo e-China, ezigubungela uchungechunge lwe-boutique yodidi, uchungechunge oluphezulu kunye noluhlu olusemgangathweni, kunye neenyawo kwizixeko ezingaphezu kwama-200.Lilonke inani leehotele ezivuliweyo nezisakhiwa e-Greater China lidlula i-1,000.Ukuba umkhondo wexesha uyandiswa ngakumbi, kuya kubakho amaqela ehotele aphesheya kolu luhlu.Ngexesha loMboniso waBathengi walo nyaka, uSihlalo weQela le-Accor kunye ne-CEO uSebastian Bazin udize kudliwano-ndlebe namajelo eendaba ukuba i-China yeyona marike ikhulayo ehlabathini kwaye i-Accor iya kuqhubeka nokwandisa ishishini layo e-China.
Ixesha lokuposa: Nov-28-2023
