Uhlalutyo lwemarike yeshishini leehotele ngo-2023: Ubungakanani bemarike yeshishini leehotele kwihlabathi jikelele kulindeleke ukuba bufikelele kwi-US$600 yeebhiliyoni ngo-2023

I. Intshayelelo

Ngokubuyela koqoqosho lwehlabathi kunye nokukhula okuqhubekayo kokhenketho, imakethi yeshishini leehotele iya kunika amathuba ophuhliso angazange abonwe ngaphambili ngo-2023. Eli nqaku liza kuqhuba uhlalutyo olunzulu lwemakethi yeshishini leehotele kwihlabathi liphela, ligubungela ubungakanani bemakethi, imeko yokhuphiswano, iindlela zophuhliso, njl.njl., kwaye libonelele ngesalathiso esibalulekileyo kubatyali-mali kunye nabantu abangaphakathi kushishino.

2. Uhlalutyo lobungakanani bemarike

Ngokwezibalo-manani zoshishino lweehotele zehlabathi, ubungakanani bemarike yoshishino lweehotele zehlabathi kulindeleke ukuba bufikelele kwi-US$600 yeebhiliyoni ngo-2023. Phakathi kwazo, izinto eziphambili ezibangela imarike ziquka ukubuyiselwa koqoqosho lwehlabathi ngokuthe ngcembe, ukukhula okuqhubekayo kwezokhenketho kunye nophuhliso olukhawulezileyo lweemarike ezisakhulayo. Ukongeza, ukunyuka kwamaxabiso ezindlu kunye nokunyuka kokusetyenziswa kwabakhenkethi nako kunegalelo ekwandiseni ubungakanani bemarike ukuya kuthi ga kwinqanaba elithile.

Ngokwembono yobungakanani, inani leehotele zehlabathi kulindeleke ukuba lifikelele kuma-500,000 ngo-2023, ukunyuka konyaka nge-5.8%. Phakathi kwazo, iihotele zodidi oluphezulu, iihotele ezikumgangatho ophezulu kunye neehotele ezikumgangatho ophezulu zithatha i-16%, 32% kunye ne-52% yesabelo semarike ngokwahlukeneyo. Ngokwembono yamaxabiso, amaxabiso eehotele zodidi oluphezulu kunye neehotele ezikumgangatho ophezulu aphakamileyo, ixabiso eliqhelekileyo ngobusuku lingaphezulu kwe-100 yeedola zaseMelika, ngelixa amaxabiso eehotele ezikumgangatho ophezulu efikeleleka ngakumbi, ixabiso eliqhelekileyo ngobusuku limalunga ne-50 yeedola zaseMelika.

3. Uhlalutyo Lomhlaba Olukhuphisanayo

Kwimarike yeehotele zehlabathi, amaqela eehotele zamazwe ngamazwe afanaUMarriott, Hilton, I-InterContinental, IStarwood kunye neAccor zenza malunga ne-40% yesabelo semarike. La maqela amakhulu eehotele aneemveliso ezininzi kunye neenzuzo zezixhobo, kwaye aneenzuzo ezithile kukhuphiswano lwemarike. Ukongeza, ezinye iimveliso zeehotele zasekuhlaleni ezisakhulayo nazo ziyavela kwimarike, njengeHuazhu, Jinjiang kunye neHome Inns zaseTshayina.

Ngokuphathelele iingenelo zokukhuphisana, amaqela amakhulu eehotele axhomekeke kakhulu kwimpembelelo yophawu lwawo, umgangatho wenkonzo, iindlela zokuthengisa kunye nezinye iingenelo zokutsala abathengi. Kwelinye icala, iihotele zasekuhlaleni zixhomekeke ngakumbi kwimisebenzi yasekuhlaleni kunye neengenelo zamaxabiso ukutsala abathengi. Nangona kunjalo, njengoko ukhuphiswano lwemarike lusiya lusanda, ishishini leehotele liya litshintsha kancinci ukusuka kukhuphiswano lwamaxabiso acocekileyo ukuya kukhuphiswano olupheleleyo olufana nomgangatho wenkonzo kunye nempembelelo yophawu.

4. Uqikelelo lweendlela zophuhliso

Okokuqala, ngophuhliso olukhawulezileyo lwetekhnoloji kunye notshintsho kwindlela abathengi abaziphatha ngayo, ukwenziwa kwedijithali kunye nobukrelekrele kuya kuba ziindlela eziphambili zophuhliso lwexesha elizayo lweshishini leehotele. Umzekelo, ubuchwepheshe obutsha obufana namagumbi eendwendwe akrelekrele, iihotele ezingenabantu, kunye nokungena ngokwakho kuya kusetyenziswa kancinci kancinci kwishishini leehotele ukuphucula umgangatho wenkonzo kunye nokusebenza kakuhle.

Okwesibini, ngokuphuculwa kolwazi ngendalo, iihotele eziluhlaza nazo ziya kuba yindlela ephambili yophuhliso lwexesha elizayo. Iihotele eziluhlaza ziyanciphisa impembelelo yazo kwindalo ngokugcina amandla, ukukhuselwa kwendalo kunye nezinye iindlela, kwaye kwangaxeshanye, zinokwandisa ukuqatshelwa kwabathengi ngehotele.

Okwesithathu, ngokukhawuleziswa kwehlabathi kunye nokukhula okuqhubekayo kokhenketho, intsebenziswano phakathi kwemida kunye nokuvelisa izinto ezintsha kuya kuba yindlela ebalulekileyo yophuhliso lwexesha elizayo lweshishini leehotele. Umzekelo, intsebenziswano phakathi kweehotele kunye nokhenketho, inkcubeko, ezemidlalo kunye nezinye iindawo iya kudala iimeko zokusetyenziswa ngakumbi kunye neemfuno zabathengi.

5. Iingcebiso zesicwangciso-mali

Ukuphendula imeko yemarike yeshishini leehotele ngo-2023, abatyali-mali banokusebenzisa la maqhinga alandelayo:

1. Sebenzisa amathuba emarike kwaye usebenzise ngokukhutheleyo imakethi yeehotele ezikumgangatho ophezulu, ingakumbi kummandla weAsia-Pacific.

2. Nika ingqalelo kuphuhliso lweemarike ezisakhasayo, ingakumbi iimpawu zeehotele zasekuhlaleni ezisakhasayo.

3. Nika ingqalelo kuphuhliso lwetekhnoloji entsha efana nokukhuselwa kwendalo eluhlaza kunye nokwenziwa kwedijithali, kwaye utyale imali kumashishini akwimimandla enxulumene noko.

4. Nika ingqalelo kwintsebenziswano kunye nokuvelisa izinto ezintsha phakathi kwemida, kwaye utyale imali kwiinkampani ezinezakhono ezintsha kunye nokukwazi ukusebenzisana phakathi kwemida.

Ngokubanzi, imakethi yeshishini leehotele iya kuqhubeka nokugcina ukukhula okukhawulezayo ngo-2023, kwaye iindlela zokwenziwa kwedijithali, ubugcisa obutsha, uzinzo lokusingqongileyo, ukwahluka kweempawu kunye noqeqesho lwetalente ziya kuchaphazela kwaye zibumbe uphuhliso lweshishini leehotele. Njengoko ishishini lezokhenketho lehlabathi liphela libuyela kwimeko yesiqhelo, kulindeleke ukuba ishishini leehotele lizise amathuba amatsha kunye nemingeni yokubonelela abathengi ngeenkonzo namava angcono.