Uhlalutyo lwemakethi yoshishino lweehotele ngo-2023: Ubungakanani bemarike yehotele yehlabathi kulindeleke ukuba bufikelele kwi-600 yeebhiliyoni zeedola ngo-2023.

I. Intshayelelo

Ngokuchacha koqoqosho lwehlabathi kunye nokukhula okuqhubekayo kokhenketho, imakethi yoshishino lweehotele izakubonisa amathuba ophuhliso angazange abonwe ngaphambili ngo-2023. Eli nqaku liza kwenza uhlalutyo olunzulu lwemarike yeshishini leehotele kwihlabathi, eligubungela ubungakanani bemarike, indawo yokhuphiswano, uphuhliso. intsingiselo, njl., kwaye ibonelele ngereferensi ebalulekileyo kubatyali-zimali kunye nabangaphakathi kwishishini.

2. Uhlalutyo lobungakanani beemarike

Ngokwezibalo zoshishino lweehotele zehlabathi, ubungakanani bemarike yehotele yehlabathi kulindeleke ukuba bufikelele kwi-US $ 600 yebhiliyoni ngo-2023. Phakathi kwabo, abaqhubi bemarike baphambili baquka ukubuyiswa okuthe gqolo koqoqosho lwehlabathi, ukukhula okuqhubekayo kokhenketho kunye nophuhliso olukhawulezayo lwabasakhulayo. iimarike.Ukongeza, ukunyuka kwamaxabiso ezindlu kunye nokuphuculwa kokusetyenziswa kwabakhenkethi nako kube negalelo ekwandiseni ubungakanani bemarike ukusa kumlinganiselo othile.

Ngokwembono yobungakanani, inani leehotele zehlabathi kulindeleke ukuba lifike kwi-500,000 ngo-2023, ukonyuka konyaka ngonyaka nge-5.8%.Phakathi kwazo, iihotele ezinqabileyo, iihotele eziphezulu kunye neehotele zebhajethi zithatha i-16%, i-32% kunye ne-52% yesabelo semarike ngokulandelanayo.Ngokwembono yexabiso, amaxabiso eehotele ezinobunewunewu kunye neehotele eziphezulu ziphezulu kakhulu, ngexabiso eliqhelekileyo ngobusuku ngabunye lingaphezulu kwe-100 yeedola zaseMelika, ngelixa amaxabiso eehotele zebhajethi afikelelekayo, ngexabiso eliphakathi ngobusuku ngabunye. ukuba malunga 50 US dollar.

3. Uhlahlelo lweNkalo yoKhuphiswano

Kwimarike yeehotele zehlabathi, amaqela ehotele amazwe anjeMarriott, Hilton, I-InterContinental, I-akhawunti ye-Starwood kunye ne-Accor malunga ne-40% yesabelo semarike.La maqela amakhulu ehotele anemigca yophawu olutyebileyo kunye neenzuzo zemithombo, kwaye aneenzuzo ezithile kukhuphiswano lweemarike.Ukongeza, ezinye iimveliso zehotele zasekhaya ezivelayo ziyavela kwintengiso, njenge-Huazhu yaseTshayina, iJinjiang kunye neHome Inns.

Ngokubhekiselele kwiinzuzo zokhuphiswano, amaqela amakhulu ehotele axhomekeke ikakhulu kwimpembelelo yohlobo lwawo, umgangatho wenkonzo, amajelo okuthengisa kunye nezinye iingenelo ukutsala abathengi.Iihotele zasekhaya, kwelinye icala, zithembele ngakumbi kwimisebenzi yendawo kunye neenzuzo zamaxabiso ukutsala abathengi.Nangona kunjalo, njengoko ukhuphiswano lwemarike luya luqina, ishishini lehotele ngokuthe ngcembe liguquka ukusuka kukhuphiswano lwexabiso elisulungekileyo ukuya kukhuphiswano lwamandla olubanzi olufana nomgangatho wenkonzo kunye nefuthe lophawu.

4. Uqikelelo lweendlela zophuhliso

Okokuqala, ngophuhliso olukhawulezayo lwetekhnoloji kunye notshintsho kwindlela yokuziphatha yabathengi, idijithali kunye nobukrelekrele kuya kuba yeyona ndlela iphambili kuphuhliso lwexesha elizayo kwishishini lehotele.Umzekelo, ubugcisa obutsha obufana namagumbi eendwendwe ahlakaniphileyo, iihotele ezingenabantu, kunye nokungena kwindawo yokuzenzela kuya kusetyenziswa ngokuthe ngcembe kushishino lweehotele ukuphucula umgangatho wenkonzo nokusebenza kakuhle.

Okwesibini, ngokuphuculwa kokwazisa ngokusingqongileyo, iihotele eziluhlaza nazo ziya kuba yeyona ndlela iphambili yophuhliso lwexesha elizayo.Iihotele eziluhlaza zinciphisa impembelelo yazo kwindalo ngokulondolozwa kwamandla, ukukhuselwa kwendalo kunye namanye amanyathelo, kwaye kwangaxeshanye, zinokunyusa ukuqondwa kwabathengi kwihotele.

Okwesithathu, ngokunyuka komanyano lwehlabathi kunye nokukhula okuqhubekayo kokhenketho, intsebenziswano enqumla imida kunye nokuveliswa kwezinto ezintsha kuya kuba likhokelo elibalulekileyo kuphuhliso lwexesha elizayo loshishino lweehotele.Umzekelo, intsebenziswano phakathi kweehotele kunye nokhenketho, inkcubeko, imidlalo kunye namanye amabala kuya kudala iimeko zokusebenzisa ngakumbi kunye neemfuno zabathengi.

5. Iingcebiso zeqhinga lotyalo-mali

Ukuphendula imeko yentengiso yeshishini lehotele ngo-2023, abatyali-mali banokuthatha ezi zicwangciso zilandelayo:

1. Thatha amathuba emarike kwaye usebenzise ngokusebenzayo imarike yehotele ephezulu, ngakumbi kwingingqi yeAsia-Pacific.

2. Nika ingqalelo kuphuhliso lweemarike ezisakhulayo, ngakumbi iibrendi zehotele zasekhaya ezisakhulayo.

3. Nika ingqalelo kuphuhliso lobuchwepheshe obutsha obufana nokukhuselwa kokusingqongileyo okuluhlaza kunye nedijithali, kwaye utyale imali kumashishini kwiinkalo ezinxulumeneyo.

4. Nika ingqalelo kwintsebenziswano enqumla imida kunye nokutsha, kwaye utyale imali kwiinkampani ezinobuchule obutsha kunye nentsebenziswano engaphaya kwemida.

Ngokubanzi, imakethi yoshishino lweehotele iya kuqhubeka nokugcina ukukhula koqoqosho ngo-2023, kwaye intsingiselo yedijithali, ukuveliswa kwezinto ezintsha kwezobuchwepheshe, ukuzinza kwendalo, ukwahlulahlula uphawu kunye nokuqeqeshwa kwetalente kuya kuchaphazela kwaye kumise uphuhliso loshishino lwehotele.Njengoko ushishino lwezokhenketho lwehlabathi lubuyela ngokuthe ngcembe, ishishini lehotele kulindeleke ukuba lingenise amathuba amatsha kunye nemingeni ukubonelela abathengi ngeenkonzo ezingcono kunye namava.